Conscious of Brazil’s turbulent past yet with a strong mandate for greater financial inclusion, Brazil’s financial supervisors have had to strike a balance between caution and the need to facilitate technological and product innovation to support financial inclusion. ‘Proportionality’ and ‘coordination’ have been critical to the success achieved so far. This study is published by the Alliance for Financial Inclusion (AFI) in its capacity as implementing partner of the G20 Global Partnership for Financial Inclusion (GPFI).