Policymakers and regulators. The FinNeeds approach identifies gaps between what the formal financial sector offers and how people prefer to meet their financial needs. The focus on consumer needs and usage patterns helps policymakers to identify barriers to usage and to design interventions to improve the use of financial services.

Financial service providers. By interpreting usage patterns in light of consumer needs and use cases, the FinNeeds framework provides financial service providers with insights to inform their market strategy.

Development partners. The FinNeeds approach adds further insight to the conversation on customer-centric approaches to financial inclusion.

Collaboration with Alliance for Financial Inclusion

The FinNeeds toolkit has been developed by insight2impact in collaboration with the AFI Financial Inclusion Data Working Group (FIDWG).

insight2impact is collaborating with the AFI FIDWG to inform financial-inclusion-measurement efforts among member countries. This toolkit draws on the learnings from the pilot surveys conducted in Zimbabwe, Mexico and Nigeria, as well as the inputs to existing surveys made in the Philippines, Malaysia, Cameroon, São Tomé and Príncipe and Kenya.